big advertiser shift
From 'Mad Men' to machines? Big advertisers shift to AI
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public's imagination and sparking interest across many industries.